The Mercedes-Benz Fashion Festival has hit Brisbane again, the 7th August was the introduction of Brisbane’s annual injection of fashion culture and last night’s show was another tribute to the fantastic talent SEQ brings to the fashion table.

Local designers and boutiques were on show for the ‘Group 3’ Showcase day 1 in to the 5 day festival.

Held in a marquee, which is a great way to create atmosphere and it allows you the ability to work with the space in a more creative way, with LED screens brightly paving the way to the entrance was a spectacle in its own right.

Everyone dressed to impress with designer names flashing everywhere, it made one wonder how they were able to keep themselves warm with a 30 minute line up beside the Brisbane river.

Once inside, entering fashion land, there were lights bright enough to illuminate a sporting field and rows of tiered seating for optimum observation.

Some amazing fashion was seen by designers such as Francis Leon (Valley)

The usual super stylish and layered effects from Dogstar (Valley, City, South Bank)

Maiocchi as a crowd favourite, with loud cheers coming from behind us… (Valley, City & Paddington)

The well-known Nelson Molloy (Valley and West End)

Tulipani put out some amazing outfits….

Then the finale of the rising designer who won the chance to open a store in the TCB building (Valley) – George Wu

Stunning garments the entire night, Brisbane sure does have some amazing designers at their fingertips.

Each year the MBFF gains more momentum and continues to improve to provide a better festival and opportunity to showcase fashion.

One little recommendation that may assist, but could prove to be expensive and logistics would need to be strongly considered, however it would be beneficial to have screens either side of the marquee to assist with people’s vision. This stems from the models not walking the length of the catwalk and the 3 screens at the far end of the marquee obstructing the view. Those at the entrance end of the marquee struggled to see, placing screens at intervals allow for a much more observational experience.

Congratulations Lindsay Bennett Marketing and team, again another sensational showcase of Brisbane’s fashion for another year.

Sim G